Irrational Hatred: Having it in for someone when there's no rational reason to despise them.Shoplift and Die: Shopkeepers killing anyone who tries to make off with their wares without paying.RevengeSVP: Ruining parties and other social gatherings for not being invited to them.Serious Business: Treating something more seriously than necessary.Revenge by Proxy: Getting back at those who wronged you by murdering, torturing, or otherwise doing harm to someone close to them.George Jetson Job Security: Losing your job for a trivial reason or no reason at all.Make an Example of Them: Punishing someone to deter others.There Is No Kill Like Overkill: The avenger won't let up even after the victim has stopped breathing.Disproportionate Reward: A minor or major act of kindness is reacted to in this way.Disproportionate Restitution: A means of apology doesn't come close to making up for what the person has done.Law of Disproportionate Response: Reacting to serious matters like they aren't that important and vice versa.Misplaced Retribution: The punishment is inflicted on the wrong people.

Felony Misdemeanor: Treating a relatively harmless misdeed as if it were a serious crime.Intriguingly, while disproportionate can possibly mean underdoing it, you'll almost never see that happen. It invariably takes the hero beating the rival, be it in a Cooking Duel or Good Old Fisticuffs, and proving Right Makes Might for the poor deluded soul to realize they were wrong all along, sometimes even coming around and realizing that Defeat Means Friendship. Any attempt to get them to see the (all too obvious) truth, show mercy, or realize they're a step away from utterly ruining the receiver's life/committing murder will never succeed. well, most of the time it is an actual brutal No-Holds-Barred Beatdown, supposed to culminate in the receiver's humiliation or death. That said, the 'Justice' these rivals have in mind is more akin to a brutal beatdown. It's a common tactic of militaries the world over, with some regimes (such as Nazi Germany) being infamous for it. Pay back any offense tenfold, or even a hundredfold if necessary, until the survivors learn to stay away and/or do everything in their power to keep you in a good mood. If you have tried an eye for an eye and it really didn't do anything except help sell eyepatches, the only way to stay alive is to be drastic. In some situations, it makes sense to let the opponent know that if they so much as sneeze on someone you protect, it will cost them a limb.

Fallen hero retribution dog